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VISUAL KNOWLEDGE

Digital Transformation
TEXTOS ORIGINAIS EM INGLÊS. TRADUÇÃO CONTEXTUALIZADA DE newDATAmagazine®. ORIGINAL TEXTS IN ENGLISH. CONTEXTUALIZED TRANSLATION OF newDATAmagazine®

«Digital transformation is the process of using digital

technologies to create new — or modify existing — business
processes, culture, and customer experiences to meet changing
business and market requirements. This reimagining of
business in the digital age is digital transformation.

It transcends traditional roles like sales, marketing, and
customer service. Instead, digital transformation begins and
ends with how you think about, and engage with, customers.

As we move from paper to spreadsheets to smart applications
for managing our business, we have the chance to reimagine
how we do business — how we engage our customers — with
digital technology on our side.»

SALESFORCE | READ MORE

«Digital transformation takes a
customer-driven, digital-first
approach to all aspects of a
business, from its business
models to customer experiences

to processes and operations. It
uses AI, automation, hybrid cloud
and other digital technologies to
leverage data and drive intelligent
workflows, faster and smarter
decision-making, and real-time
response to market disruptions.
And ultimately, it changes
customer expectations and
creates new business

opportunities.»

IBM | READ MORE

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