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The key to scaling the organization's data monetization capabilities is to thwart data silos,
shadow IT spend, and orphaned analytics that create a drag on the economic value of data and
analytics. When the business and operational costs to find, reuse, and refine the data and analytic
becomes greater than the cost to build your own from scratch, then that's a failure of the Data
Monetization Governance Council.

Figure 6: Role of Data Monetization Governance Council. Author image

Mastering the Data Monetization Roadmap Summary

The Data Monetization Roadmap provides both a benchmark and a guide to help organizations
with their data monetization journey. To successfully navigate the roadmap, organizations must
be prepared to traverse two critical inflection points:

Ÿ Inflection Point #1 is where organizations transition from data as a cost to be minimized, to
data as an economic asset to be monetized; the “Prove and Expand Value” inflection point.

Ÿ Inflection Point #2 is where organizations master the economics of data and analytics by
creating composable, reusable, and continuously refining digital assets that can scale the
organization's data monetization capabilities; the “Scale Value” inflection point.

Carefully navigate these two inflection points enables organizations to fully exploit the game-
changing economic characteristics of data and analytics assets – assets that never deplete, never
wear out, can be used across an unlimited number of use cases at zero marginal cost, and can
continuously-learn, adapt, and refine, resulting in assets that actually appreciate in value the more

that they are used.

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