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And as these organizations go elsewhere for           create longer term data and analytics debt.
         their  data  and  analytic  needs,  some  fatal            Ÿ Orphaned  Analytics.           Orphaned
         developments occur:                                           Analytics are one-off Machine Learning

               Ÿ Data Silos.   These are data repositories             (ML)  models  written  to  address  a
                 that pop up outside the centralized data              specific  business  or  operational
                 lake or data hub.  And with the ease of               problem,  but  never  engineered  for

                 procuring  cloud  capabilities  (got  a               sharing,  re-use,  and  continuous
                 credit  card  anyone?),  it  is  easy  for            refinement.  The ability to support and
                 impatient business units to set up their              enhance  these  one-off  ML  models
                 own data environments.                                decays  quickly  as  the  data  scientists

               Ÿ Shadow Data and Analytics Spend.      The             who built the models get reassigned to
                 growing  presence  of  software-as-a-                 other  projects,  or  just  leave  the
                 service  business  solutions  make  it                company.
                 easy  for  impatient  business  units  to        The  result:  instead  of  creating  data  and

                 just  buy  their  solution  from  someone     analytics  assets  that  can  be  easily  shared,
                 else.   Consequently, money that could        reused,  and  continuously  refined,  the
                 b e   i n v e s t e d   t o   e x p a n d   t h e   organization  has  created  data  and  analytics
                 organization's  data  and  analytics          debt that drives up maintenance and support
                 capabilities is now being siphoned off        costs which quickly overwhelms the economic
                 by one-off, point solutions that satisfy      benefits  of  the  data  and  analytic  assets.
                 an  immediate  business  need,  but           Welcome to Inflection Point #2 (see Figure 4).









































                              Figure 4: Data Monetization Roadmap Inflection Point #2. Author image



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