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Navigating Inflection Point #1 requires close collaboration with business stakeholders to
identify, validate, value, and prioritize the business and operational use cases where data and
analytics can create new sources of value. The Big Data Strategy Document in Figure 3 provides a
framework for that collaborative engagement process.

Figure: Unleashing the Business Value of Technology. Author image

The Big Data Strategy Document Inflection Point #2: Scaling Data
decomposes an organization's key business Monetization Potential
initiative into its supporting use cases, desired
business outcomes, critical success factors The second inflection point occurs just as
against which progress and success will be organizations are scaling their data and
measured, and key tasks or actions. The Big analytics success across the organization.
Data Strategy Document sets the stage for an More and more business units are coming to
envisioning exercise to help the business the data and analytics team for assistance
stakeholders brainstorm the areas of the with their top priority use cases. But remember:
business where data and analytics can drive “Organizations don't fail due to a lack of use
meaningful and relevant business value. Yep,
there is a lot of work that needs to be done cases; they fail because they have too many.”
before one ever puts science to the data. The volume of use case requests starts to

So, now we've given the business overwhelm the limited data and analytics
stakeholders a taste of success in monetizing resources. And when the business units can't
their data. Interest is building and others get support in a timely enough manner, the
across the organization are asking for help in business units get frustrated and seek outside
monetizing their data. Now it gets really fun! solutions.

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