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What can organizations do to avoid the collapse of the economic value of data and analytics
that can occur at inflection point #2?

Ÿ Data Lake 3.0: Collaborative Value Creation Platform. Leading organizations are
transitioning the data lake from a simple, cheaper (using the cloud) data repository to an

agile, collaborative, holistic value creation platform that supports the sharing, reusing, and
refinement of the organizations valuable data and analytic assets (see Figure 4).

Data Lake 3.0 employs intelligent catalogs to help the business units find the data they need
for their use cases. The data lake also employs intelligent data pipelines to accelerate the
ingestion of new data sources, and a multi-tiered data lake environment to support rapid data
ingestion, transformation, exploration, development, and production. And eventually, these

modern data lakes will transform into contextual knowledge centers that not only help the
business units find the data, but also provide recommendations on other data sources (and
analytic models) that might be useful for their given use case.

Ÿ Data Monetization Governance Council - Another key to navigating Inflection Point #2 is the
creation of a data monetization governance council with the teeth to mandate the sharing,
reuse, and continuous refinement of the organization's data and analytic assets. If data and

analytics are truly economic assets, then the organization needs a governance organization
with both “stick and carrot” authority for encouraging and enforcing the continuous
cultivation of these critical 21st century economic assets (see Figure 5).

Figure 5: Data Lake 3.0: The Collaborative Value Creation Platform. Author image

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