Page 58 - newDATAmagazine | 14>06>2022

The right opportunity for business and kind of revenue will be generated. If the facts
Innovation is when a company's offer satisfies
a customer's need, and competition is
irrelevant.
The associated cost of innovation forces
SMEs to find the perfect “White Space,” or loss
is unavoidable, without disregarding the
Mathew Effect, able to weaken it.
Delivering a product or service for which
customers are willing to pay more money than
its price results in value creation both for the
consumer and the company. Because
investment often means credit, SMEs should
rely more upon their people's innovation
capabilities.
Implementing a Learning & Development
culture, backed by adequate and accurate
learning strategies aimed at reskilling people
in future needed skills, along with active
learning practices and creativity-centered
organizational restructuring through proper
leadership, is essential to attain objectives of
differentiation and Innovation, which allow
SMEs to grow (or at least not to shrink) in times
of contraction.
Growth through people training is a time-
dependent strategy. At an early stage, a “can
create value” approach should consider in-
house human capital (because of its value
creation potential) and assess which needs to
be fulfilled with those assets in mind and what
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converge, that is the proper offer to put on the
market.
With time, as people reskill, upskill,
multitask, and adopt the new proposed
creative-centered organization, new
opportunities will arise daily.
Every company has a production model that
differs within industries and incorporates an
operations center to perform repetitive tasks
and generate products. However, today this is
no longer enough; it is essential that behind
production models exists a brain where
creative thinkers and innovators occupy a
place, if not central, near the center, giving birth
to Innovation, especially in SMEs.
The answer may lie in PEOPLE as promoters
of change, both as leaders and team members,
enhancing owned skills and developing new
ones strategically, disrupting market logic, and
propelling growth on a nonlinear scale.
Addressing personal development topics in
people-centric organizations generates
exponential value creation ecosystems, where
innovation flourishes, and people DO care
about and pursue results.
Horácio Lopes
Consultor de Gestão ®
Editor newDATAmagazine
Formador . BCP . BCI VP
®
®
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