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newDATA

MAGAZINE

The importance of

PEOPLE in innovation,

as a

survival strategy

for SMEs

from skilled collaborators, and value creation
Part 3. is mandatory for companies' survival. To

facilitate success in the Learning and
From Active Learning Development of a company's human capital,

one must develop a learning strategy, no
to the importance of matter how big or small.

In the final journey of this article, I will
People connect the learning dimension with
innovation, arguing its importance for SMEs'

After publishing Part 1 and Part 2 of this survival in troubled times.
article, here is what I need to highlight: the
highly complex context in which we currently SPREADING ACTIVE LEARNING
live suggests the need for innovation by SMEs The survey conducted by the World
as a survival strategy; the covid-19 and post- Economic Forum, and published in The Future

covid-19 scenarios multiply all difficulties by of Jobs Report 2020, states: “On average,
many, so it is essential to understand what companies estimate that around 40% of workers
innovation means, how companies can will require reskilling of six months or less and
innovate thoroughly, and its associated costs. 94% of business leaders report that they expect
Social networks influence consumers' choices employees to pick up new skills on the job, a sharp
and induce a “rich-get-richer phenomenon,” uptake from 65% in 2018.” With this in mind, the

pushing popular products to become even challenge is to provide the proper tools to
more popular. Resorting innovation to workers to learn all they need and reskill their
circumvent this obstacle is the key to competencies as fast as necessary so
influencing consumer perception of the companies can endure the downturn
companies' value-creation capabilities. presented by Covid in the last two years. For

Companies already perceive that value derives this purpose, Active Learning Skills are a must!

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